MSG GROUP
A Journey of Excellence from 1997 to 2025
Leading Libyan multi-sector corporation with over 25 years of innovation, quality, and sustainable business practices
A Journey of Excellence from 1997 to 2025
Leading Libyan multi-sector corporation with over 25 years of innovation, quality, and sustainable business practices
Since its inception in 1997, MSG Group has established the foundations of a pioneering Libyan business model based on diversity, quality, and sustainability.
Under the leadership of Mr. Saif Al-Nasr Abdel-Da'em Meshri, the group has led a continuous journey of success spanning more than a quarter of a century, transforming from a limited-scope operating company into an integrated institutional system providing services across multiple sectors including:
To become one of the most prominent Libyan and regional groups in providing integrated services with international standards, combining innovation, efficiency, quality, and social responsibility.
Providing integrated operational, logistical, and technical solutions that support national development and keep pace with international developments through effective institutional management and a specialized team that provides service with precision and professionalism.
Discover the seven phases of MSG Group's evolution from 1997 to 2025
Started with tourism sector through Oya Travel & Tourism Company and Al-Tafani Travel & Tourism Company. Managed hotels including Dar Ghadames, Dar Germa, and Campo Owais.
Expanded into media through Company 8 for Advertising, Layali Libya platform, and partnership with Media Production Jordan for regional drama production.
Entered energy sector with Dar Libya Oil Services Company, partnering with Al-Wahha Oil Company and Eni Gas Italy for comprehensive logistics services.
Ventured into audiobook production with agreements with Audiobook Sweden and partnerships for producing global and Arabic literary works.
Expanded into food service with Americana/KFC Libya, Diwan Al-Andalus Catering Services, and COSTA Coffee Libya operations.
Established Al-Qaisar International Pest Control and Asas Pest Control companies, serving over 200 institutions with advanced IPM programs.
Launched technology companies including Tunin Information Technology, Al-Madar Technical, Damascus Office Equipment, and Modern Vision General Equipment.
Comprehensive solutions across multiple industries
Travel arrangements, hotel management, and tourism promotion with international partnerships
Advertising campaigns, cultural events, drama production, and audiobook creation
Logistical support, field operations, maintenance, and technical supervision
Restaurant operations, catering services, and international franchise management
Professional pest management using advanced IPM programs for 200+ institutions
Digital transformation, IT services, office equipment, and technical support
A diverse portfolio of successful enterprises
Experienced professionals driving our success
Chairman of the Board
Visionary leader who has guided MSG Group through its remarkable journey of growth and diversification since 1997.
Chief Executive Officer
Experienced executive overseeing the strategic operations and administrative framework of the group.
Administrative & Technical Director
Technical expert responsible for the administrative and technical infrastructure of MSG Group.
Continuing our journey with confident steps towards a future based on:
In operational services
Expanding in North Africa and Europe
Enhancing Libya's position as a logistics and technical hub
In renewable energy projects
Get in touch to discuss partnership opportunities and collaboration
Tripoli - Libya
Al-Andalus District
+218 (91) 212 4713
info@msg.ly
www.msg.ly